Speech: Proximity Matters; Locating Brand Oppotunities

Rasha Rteil

Head of Innovation & UM Labs : Universal Media MENA


In this ‘what’s next’ dynamic business, Rasha is referred to as a wildling-like ad woman, being the one of the youngest versatile ‘go-getter’ and outspoken speakers in the media and advertising industry.

“Rteil is a true child of the digital age. Her passion for all things tech- and innovation-related is evident in her talks, work and writing. She’s also a Webby honoree and her conviction is reflected in the statement, “It always seems impossible until it’s done.”

* Quoted when named this year as ‘Women to watch in the GCC’ by Communicate Middle East.

With a distinct mix of agency upbringings Rasha has over 10 years of professional homogeneous experience in building brand maturity and content in a digital ecosystem, web 3.0 intelligence, and sagacity in media innovation spread across Young & Rubicam, VML NY, Mindshare MENA, Cleartag, & presently at UM MENA. With ranging hands on experience: Zain group, Ooredoo, Coca-Cola, Aujan group, L’Oreal, Danone, Johnson & Johnson, fashion with the likes of Azadea MENA and M&S.

Assigned as the Head of Innovation & Labs @UM MENA at the age of 29, she now performs one of the most enthusing professions as part of MCN group with her plug N’ play approach to technology, her drive is sparking memorable moments with UM brands.

When she’s not a surreal tech & media zealot, she’s a 15 years baller, and a Sci-Fi junkie.

Rasha Rteil’s Speech

Proximity Matters; Locating Brand Oppotunities