Speech: Inception of Emirati Grass root Automotive Manufacturing and Motorsport

Mohammed Al-Qadi , Iannis Mardell

Co-Founders: Zarooq Motors


Mohammed, a UAE National who graduated from Ajman University, has been a pillar of motorsport in his country for more than 15 years. He started his career in Motor Sports back in 1994 as a volunteer marshal at one of the local rallies, and since was involved in cars and motorsport, for instance as a volunteer for all the events held back then by the Emirates Motor Sports Association (now known as Emirates Motor Sports Federation), and moved up the ladder from being a marshal, to Rally Stage commander all the way to become the UAE Rally Championship Manager, and then senior executive in Dubai Autodrome and Yas Marina circuit.

Based in the UAE since in 2012, Iannis Mardell is a British and French Citizen, graduated from ESSEC Paris MBA, Trinity College Dublin and political Science Strasbourg, he has 15 years of experience in strategy consulting in international Top-Tier firms.

He has worked for global leaders across several industries in the sports industry as well as automotive players.

In the Middle East, he has worked on the issues of local industrialization and in the motorsport field. He has close ties with the Winfield Racing school, which was the most prolific source of Formula one drivers (over thirty). Iannis has a strong experience in innovation (he worked for a consulting firm specialized in innovation for 4 years) as well as marketing strategy and operations efficiency.

He and Mohammed Al Qadi   are co-founders of Zarooq Motors, along ex pro racing Driver, Bruno Laffite

Mohammed Al-Qadi, lannis Mardell ‘s Speech

Inception of Emirati Grass root Automotive Manufacturing and Motorsport