In 2002, Jimmy Ghazal joined Quantum Group, one of the leading communications groups in the MENA region, that is made up of several companies from the various industry disciplines.
His journey in the Group started at BrandCentral as a corporate identity and Arabic typography specialist. He later moved to the advertising arena with Saatchi & Saatchi, now M&C Saatchi MENA, where he headed the digital and multimedia division and helped lead the agency into the digital age. Along the way, he has worked on several iconic local, regional, and international projects ranging from F&B, Fashion, Banking, Telecom, Media to Religious, Governmental and Political.
Today, Jimmy acts as Innovation Director at M&C Saatchi MENA and Digital Director in charge of digital thinking and implementations for group companies. He is also heading the digital operations at Mercury, the specialized digital and content-driven division of the Group.
Jimmy is also an instructor in Media Studies at the American University of Beirut (AUB), a mentor in the Lebanon tech startup ecosystem, and a technology and innovation blogger on www.techiedad.me